Job Summary Responsible for maximizing Brand revenue performance through long-term strategic plans and short-term tactical executions. Major Responsibilities Evaluate long and short term brand opportunities with existing licenses, exiting and planned attractions, events, and market trends. Maximize brand potential through opportunities to leverage assets across Universal Products Experience (UP E) and optimize sourcing. Establish strong relationships with licensed brand partners to ensure continued alignment on existing businesses and new projects. Be the main conduit of communication between LP and UBR merchandise team Partner with Planning and Product Development teams to evaluate, plan and execute strategies. Partner with other company divisions such as Operations, Marketing and Entertainment, on a collaborated execution for new programs, events and promotions. Understand and actively participate in Environmental, Health